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  1. An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations.Soo-Yeon Kim & Eyun-Jung Ki - 2014 - Journal of Mass Media Ethics 29 (4):238-257.
    Public relations scholars have demonstrated contradictory views regarding the application of universal versus culture-specific approaches for understanding global public relations ethics. However, few comparative studies have empirically explored public relations ethics on a global scale. To that end, this study represents an exploratory attempt to provide a descriptive picture of public relations professional associations and their codes of ethics across 107 countries. In conclusion, we argue that honesty, safeguarding of confidences of clients, and prohibition of conflicts of interest of competing (...)
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  • Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies.Erin Schauster & Marlene Neill - 2017 - Journal of Media Ethics 32 (1):45-60.
    ABSTRACTAdvertising and public relations executives claim the rules for ethical practices are changing. On the basis of 29 in-depth interviews with advertising and public relations executives, and an analysis guided by identity theories and moral justifications, new insights address the most pressing issues faced today, greater opportunities to behave unethically, and the lack of ethics training received. Some of the executives perceive a personal responsibility to be ethical, whereas others adopted a self-interested attitude by suggesting it’s the publishers’ or consumers’ (...)
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  • Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners.Soo-Yeon Kim & Hyojung Park - 2011 - Journal of Business Ethics 103 (4):639-653.
    This study viewed students majoring in public relations as prospective public relations practitioners and explored their perceptions about corporate social responsibility (CSR) as their job attraction condition. The results showed that the students perceived CSR to be an important ethical fit condition of a company. One of the significant findings is that CSR can be an effective reputation management strategy for prospective employees, particularly when a company’s business is suffering. In examining the effect of CSR efforts on attitudinal and behavioral (...)
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  • Mortality Morality: Effect of Death Thoughts on Journalism Students' Attitudes Toward Relativism, Idealism, and Ethics.David Cuillier - 2009 - Journal of Mass Media Ethics 24 (1):40-58.
    This study, based on terror management theory from social psychology, examines how the thought of death affects journalism students' views toward relativism, idealism, and unethical journalistic behavior. College journalism students participated in an experiment where half were primed to think about death and the other half, the control group, thought about dental pain. Then, all of them completed a questionnaire measuring their attitudes toward ethics. Results showed that although those in the death group were no more fearful, they were less (...)
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