Abstract

This paper tackles through Eric Berne's transactional analysis the psychological games companies play in their corporate responsibility actions. A link between Berne's ego-states (Child, Parent and Adult) and corporate personality types (two-faced, desperate and responsible) is established. Berne's reciprocal and unfulfilled transactions are examined in corporate responsibility(CR) behaviour between two-faced, desperate and responsible corporations. Utilitarian, nursing, helping, dutiful, problem-solving and virtuous CR behaviour is identified in reciprocal transactions while tempting, disciplining and well-intentioned CR behaviour is discovered in unfulfilled transactions. Certain patterns of corporate transactions, which pop up repeatedly, can be called corporate games: most Berne's games played by individuals match the corporate games played by two-faced and desperate companies, but responsible corporations create new games in order to to cooperate with others