Responsible Ads: A Workable Ideal

Journal of Business Ethics 87 (2):199-210 (2009)
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Abstract

Although the societal advantages of responsible advertising are self-evident, no detailed vision of responsible ads exists. Without this vision, stakeholders have no framework for identifying, preventing, and remedying non-conforming ads. To address this problem, the four basic properties of responsible ads – consistent with an everyday-language, business-oriented definition of responsibility and the assumption that ads are not inherently bad – are posited. Then, the best milieu for creating such ads is identified.

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Author's Profile

Michael R. Hyman
New Mexico State University

References found in this work

What we owe to each other.Thomas Scanlon - 1998 - Cambridge, Mass.: Belknap Press of Harvard University Press.
Responsibility and the Moral Sentiments.R. Jay Wallace - 1994 - Cambridge, Mass.: Harvard University Press.
Précis of Responsibility and the Moral Sentiments.R. Jay Wallace - 2002 - Philosophy and Phenomenological Research 64 (3):680-681.
Ethical codes are not enough.M. R. Hyman, R. Skipper & R. Tansey - 1990 - Business Horizons 33 (2):15--22.
The making of self and world in advertising.John Waide - 1987 - Journal of Business Ethics 6 (2):73 - 79.

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