Order:
  1.  20
    Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Pervaiz Akhtar, Nazan Colmekcioglu, Michele Griessmair, Hala Maalouf & Haseeb Ahmed Shabbir - 2019 - Journal of Business Ethics 159 (3):727-744.
    Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   4 citations  
  2.  30
    Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar - 2019 - Journal of Business Ethics 159 (3):727-744.
    Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   3 citations  
  3.  16
    Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace.Arsalan Mujahid Ghouri, Pervaiz Akhtar, Maya Vachkova, Muhammad Shahbaz, Aviral Kumar Tiwari & Dayananda Palihawadana - 2020 - Journal of Business Ethics 164 (2):287-300.
    While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan. We examine the effect of listening to the anthem medley on relationship harmony using a longitudinal study design (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark