Oxytocin drives prosocial biases in favor of attractive people

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Behavioral and Brain Sciences 40 (2017)
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Abstract

Current perspectives on attractiveness-related prosocial biases emphasize the contribution of evolutionarily shaped mating drives. Here, we extend these concepts by highlighting the pivotal role of the hypothalamic peptide oxytocin in augmenting the salience and rewarding value of social stimuli, including the partner's face, thereby fostering social bonding in general and the stability of monogamous pair bonds and offspring care in particular.

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10.1017/s0140525x16000510

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