Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin?

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Proceedings of the International Association for Business and Society 18:157-161 (2007)
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Abstract

In response to the IABS conference theme to “advise practitioners,” this paper is framed in terms of two questions that have been found to be critical to practitioners. These are “what is Corporate Responsibility and how to do it” and “what is the value of Corporate Responsibility.” The paper uses theories from within the academic literature to develop a model to answer these two practitioner-based questions. An empirical framework based upon the model is developed and tested with a study of customers of a financial service organisation in the UK

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9780976326441

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