Implementing corporate responsibility – the chiquita case

Journal of Business Ethics 44 (2-3):247 - 260 (2003)
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Abstract

This article gives a practice-based overview of the implementation aspects of Corporate Responsibility. After discussing the success factors for implementing Corporate Responsibility, the article describes a model for implementing Corporate Responsibility. Special attention is given to the success factors in the subsequent phases of implementation (sensitivity to the organizational environment, awareness of core values and clear leadership), to ensure that the most optimal results attainable for the organization can be reached. The implementation-model is clarified by looking at experiences in implementing Corporate Responsibility at Chiquita.

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