Journal of Business Ethics 44 (2-3):247 - 260 (2003)

Abstract
This article gives a practice-based overview of the implementation aspects of Corporate Responsibility. After discussing the success factors for implementing Corporate Responsibility, the article describes a model for implementing Corporate Responsibility. Special attention is given to the success factors in the subsequent phases of implementation (sensitivity to the organizational environment, awareness of core values and clear leadership), to ensure that the most optimal results attainable for the organization can be reached. The implementation-model is clarified by looking at experiences in implementing Corporate Responsibility at Chiquita.
Keywords Chiquita  corporate responsibility  implementation  leadership  values
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Reprint years 2004
DOI 10.1023/A:1023316303587
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The Ethical Backlash of Corporate Branding.Guido Palazzo & Kunal Basu - 2007 - Journal of Business Ethics 73 (4):333-346.

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