Is Starbucks Really Better than Red Brand X?

In Fritz Allhoff, Scott F. Parker & Michael W. Austin (eds.), Coffee. Wiley‐Blackwell. pp. 138–151 (2011-03-04)
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Abstract

This chapter contains sections titled: The Tree and the Bean The Taste Test A Way Out of Relativism Other Considerations Try It Yourself!

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Starbucks ‐ is it really better than Red Brand X   Classic Red Brand X ‐ common product from one of the most familiar American coffee brands   familiar green Starbucks seal near the top ‐ the words “Guatemala Antigua” next to the seal   Esmeralda, a coffee consisting of beans from ‐ one small part of one farm   coffee professionals, and informed aficionados ‐ rating them as Esmeralda the best, Starbucks Guatemala Antigua excellent and Classic Red Brand X in the basement   Classic Red Brand X, representing mass‐market supermarket blended and pre‐ground coffees   Starbucks, the coffees in the Guatemala Antigua ‐ harvested with care, fruit removed before molding   Starbucks Guatemala Antigua, a satisfying mouthfeel ‐ a bit less full than the Classic Red Brand X   a way out of relativism, philosophically honorable ‐ opening the way to legitimate evaluation of coffee   splendid coffees, other regions of the world ‐ like Antigua region of Guatemala, producing the Starbucks sample

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ISBN(s)

9781444393385   9781444337129

DOI

10.1002/9781444393385.ch11

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