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Rui Guo [3]Rui-Hong Guo [2]
  1.  27
    A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty.Rui Guo, Lan Tao, Caroline Bingxin Li & Tao Wang - 2017 - Journal of Business Ethics 140 (3):523-536.
    For many energy companies in China, green brand strategy is becoming an important approach to enhance competitive advantage. However, greenwashing behaviors result in a crisis of trust. Existing research focuses on green marketing, but is silent on the institutional view of the trust crisis resulting from greenwashing by energy brands. Thus, this study takes a decoupling perspective from institutional theory and considers legitimacy, energy policy management, and green brand theories to shed light on the path from the decoupling of an (...)
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  2.  2
    Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies.Ziyuan Liu, Rui Guo, Jia Liu, Fan Dong, Yang Shi & Qi Cai - 2022 - Frontiers in Psychology 12.
    In 2020, the sudden outbreak of coronavirus disease 2019 has had a great impact on the health and life of people all over the world, and the sports industry is facing unprecedented challenges due to its participation and strong clustering. Based on the questionnaire survey, literature analysis, and other research methods, this study introduces the stimulus-organism-response theory, takes the sports and consumption of Kunshan citizens as the research subject, and draws lessons from the structural equation model to build a theoretical (...)
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  3. Reflection in the Context of the Epidemic: Does Death Anxiety Have a Positive Impact? The Role of Self-Improvement and Mental Resilience.Yang Luo, Rui Guo, Chaohua Huang, Yan Xiong & Fei Zhou - 2022 - Frontiers in Psychology 13.
    Public health emergencies can trigger individual death anxiety. Most previous studies focus on the negative effects of death anxiety via the Western materialistic view, neglecting both the positive aspects of death anxiety within the Chinese cultural background and the positive effects of death anxiety upon environmental consumption. By implementing the unique Chinese cultural background for the concepts of justice and interests, this study explores the positive influence of individual death anxiety on altruistic environmental consumption during the COVID-19 crisis by analyzing (...)
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  4.  20
    Jokes, Transgression, and Laughter.Rui-Hong Guo - 1988 - Semiotics:553-558.
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  5.  17
    Money Cannot Buy Time.Rui-Hong Guo - 1989 - Semiotics:328-336.