Abstract

In a fast-paced and interconnected global economy, a crisis is an eventuality for most organizations. Leading during a crisis can be particularly challenging because a crisis can disrupt a firm’s purpose, undermine the motivation of employees, and can encourage unethical behavior. In this article, I focus on managing a crisis of purpose. I articulate a framework that elaborates ways in which leaders find and pursue ethical purposes during times of crisis and why these specific purposes motivate employees and encourage organizational resilience. Drawing on modern scholars’ theory of eudaimonia, I propose that leaders can find ethical purposes by framing crisis as opportunities for growth, authenticity, meaning and excellence. When leaders establish and pursue ethical purposes, they can motivate individuals and promote organizational resilience.