“Truth in Advertising”: The Beginning of Advertising Ethics in Australia

Journal of Mass Media Ethics 27 (1):46-56 (2012)
  Copy   BIBTEX

Abstract

In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 90,616

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Towards a new paradigm in the ethics of women's advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.
The advertising industry's defense of its first amendment rights.John H. Crowley - 1993 - Journal of Mass Media Ethics 8 (1):5 – 16.
Ethical dimensioins of advertising executions.Israel D. Nebenzhal & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805-815.
Ethical Dimensions of Advertising Executions.Israel D. Nebenzahl & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805 - 815.
In defense of advertising: A social perspective. [REVIEW]Barbara J. Phillips - 1997 - Journal of Business Ethics 16 (2):109-118.
Persuasive advertising, autonomy, and the creation of desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.

Analytics

Added to PP
2012-02-01

Downloads
183 (#99,367)

6 months
4 (#319,344)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

Add more citations

References found in this work

The ethics of advertising.H. Tasman Lovell - 1926 - Australasian Journal of Philosophy 4 (1):18 – 26.
The ethics of advertising.H. Tasman Lovell - 1926 - Australasian Journal of Psychology and Philosophy 4 (1):18-26.

Add more references