Advertising ethics: Practitioner and student perspectives

Journal of Mass Media Ethics 9 (2):69 – 83 (1994)
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Abstract

This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results are discussed and suggestions for future research are outlined.

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References found in this work

Persuasive advertising, autonomy, and the creation of desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.
Ethical behavior of marketing managers.David J. Fritzsche & Helmut Becker - 1983 - Journal of Business Ethics 2 (4):291 - 299.
A model of decision-making incorporating ethical values.David J. Fritzsche - 1991 - Journal of Business Ethics 10 (11):841 - 852.

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