Redefining neuromarketing as an integrated science of influence

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Frontiers in Human Neuroscience 8 (2014)
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10.3389/fnhum.2014.01073

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Thinking, Fast and Slow.Daniel Kahneman - 2011 - New York: New York: Farrar, Straus and Giroux.
.Daniel Kahneman & Shane Frederick - 2002 - Cambridge University Press.
Can cognitive processes be inferred from neuroimaging data?Russell A. Poldrack - 2006 - Trends in Cognitive Sciences 10 (2):59-63.
Handbook of Emotion Regulation.James J. Gross (ed.) - 2007 - Guilford Press.

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