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Bobby Calder [3]Bobby J. Calder [1]
  1.  63
    Redefining neuromarketing as an integrated science of influence.Hans C. Breiter, Martin Block, Anne J. Blood, Bobby Calder, Laura Chamberlain, Nick Lee, Sherri Livengood, Frank J. Mulhern, Kalyan Raman, Don Schultz, Daniel B. Stern, Vijay Viswanathan & Fengqing Zhang - 2014 - Frontiers in Human Neuroscience 8.
  2.  69
    Age-related striatal BOLD changes without changes in behavioral loss aversion.Vijay Viswanathan, Sang Lee, Jodi M. Gilman, Byoung Woo Kim, Nick Lee, Laura Chamberlain, Sherri L. Livengood, Kalyan Raman, Myung Joo Lee, Jake Kuster, Daniel B. Stern, Bobby Calder, Frank J. Mulhern, Anne J. Blood & Hans C. Breiter - 2015 - Frontiers in Human Neuroscience 9.
  3.  3
    Confidence in research findings depends on theory.David Gal, Brian Sternthal & Bobby J. Calder - 2024 - Behavioral and Brain Sciences 47:e41.
    Almaatouq et al. view the purpose of research is to map variable-to-variable relationships (e.g., the effect of X on Y). They also view theory as this mapping of variable-to-variable relationships rather than an explanation of why the relationships occur. However, it is theory as explanation that allows us to reconcile disparate findings and that should guide application.
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    A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior.Vijay Viswanathan, John P. Sheppard, Byoung W. Kim, Christopher L. Plantz, Hao Ying, Myung J. Lee, Kalyan Raman, Frank J. Mulhern, Martin P. Block, Bobby Calder, Sang Lee, Dale T. Mortensen, Anne J. Blood & Hans C. Breiter - 2017 - Frontiers in Psychology 8.
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