Abstract

Over the past two years, the College of Business (COB) profiled in this article spent time reflecting on where it had been, what it was doing, and where it needed to go in terms of teaching ethics. Based on this analysis, the COB developed an initiative to teach ethics to students, faculty, business people, government employees and officials, and others across its state so all of key stakeholder groups would have a greater appreciation for the benefits of ethical decision-making, the need to exhibit ethical leadership, and the role that business and the free enterprise system can play in promoting the need to earn one’s reputation by doing the right thing. The current article discusses the process the COB followed to implement their ethics initiative.