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    Fairtrade Towns as Unconventional Networks of Ethical Activism.Ken Peattie & Anthony Samuel - 2018 - Journal of Business Ethics 153 (1):265-282.
    The growing availability and consumption of Fairtrade products is recognised as one of the most widespread ethically inspired market developments, and as an example of activist-driven change within the wider marketing system. The Fairtrade Towns movement, now operating in over 1700 towns and cities globally, represents a comparatively recent extension of Fairtrade marketing driven by local activists seeking to promote positive change in production and consumption systems. This paper briefly explores the conventional framing of the role that ethically related activism (...)
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  2.  44
    Exploring Business School Ethics.Johannes Brinkmann & Ken Peattie - 2005 - Journal of Business Ethics Education 2 (2):151-169.
    There is much more written about how and why business schools could and should talk about business ethics than about how they could “walk the talk.” When ethics is discussed, it is usually in relation to the position of business ethics within the curriculum, rather than about what does and does not constitute ethical behaviour on the part of a business school and its members. This paper seeks to explore how ethics can develop beyond the curriculum, and some methods by (...)
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