Abstract

Modern cognitive approach represents the interdisciplinary branch of scientific reflection uniting researchers of knowledge, studying laws of purchase, transformation, representation, storages and reproduction of the information. People react to own experience, instead of "objective" reality. Cognitive map of the world according to which we operate, our feelings, belief and life experience create. We have no direct access to a "objective" reality, therefore our cognitive map is for us this unique "real" reality. Cognitive science widely uses methodology of synergetic approach successfully describing processes of self‐organizing. On the other hand, the synergetic addresses to modelling cognitive systems both the separate individual and collective cognitive processes. Therefore there are bases tospeak about formation cognitive‐synergetic scientific program ‐ the approach which is under construction on principles of modern nonlinear thinking.