Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

Journal of Business Ethics 185 (2):427-448 (2023)
  Copy   BIBTEX


There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study 3, we examine the underlying causal mechanism of environmental identity and the moderating effect of political views on consumers’ lack of belief in climate change. The results show that religious people are less committed to the environment and climate change and that atheism positively affects recycling and climate change identity. The findings offer practical implications in that advertising campaigns need to be endorsed by religious leaders and channeled within the confines of the religious institutions they represent.



    Upload a copy of this work     Papers currently archived: 91,122

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Refining Christian Religious Orientations through Cluster Analyses.Alida Westman* & Scott R. Brown - 2011 - Archive for the Psychology of Religion 33 (2):229-239.
Intrinsic Value and Instrumental Value in the Philosophy of Environment.Azizollah Fahimi & Ali Mashhdi - 2009 - Journal of Philosophical Theological Research 11 (41):195-216.
Relationships Between Religious Orientations and Flow Experiences: An Exploratory Study.Scott R. Brown & Alida S. Westman - 2008 - Archive for the Psychology of Religion / Archiv für Religionspychologie 30 (1):235-240.
Religion and Environmental Concern in Europe.Antonio Muñoz-García - 2014 - Archive for the Psychology of Religion 36 (3):323-343.


Added to PP

12 (#974,459)

6 months
5 (#366,001)

Historical graph of downloads
How can I increase my downloads?