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  1.  3
    Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-Righteousness on Consumers’ Ethical Judgments.Denni Arli, Felix Septianto & Rafi M. M. I. Chowdhury - 2020 - Journal of Business Ethics 171 (2):295-316.
    The current research investigates how religiosity can influence unethicality in a consumption context. In particular, considering the link between extrinsic religious orientations and unethicality, this research clarifies why and when extrinsic religiosity leads to unethical decisions. Across two studies, findings show that ethnocentrism is both a mediator and a moderator of the effects of extrinsic religiosity on consumers’ ethical judgments. This is because extrinsic religiosity leads to ethnocentrism, and in-group loyalty manifested through ethnocentrism increases support for unethical consumer actions, thus (...)
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    The Role of Authentic (Vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency.Felix Septianto, Joya A. Kemper, Fandy Tjiptono & Widya Paramita - 2021 - Journal of Business Ethics 174 (2):423-439.
    In the era of consumer distrust of corporations, transparency is becoming a must rather than an option. While prior research has explored why businesses should disclose their costs and how consumers may react to such cost transparency, it is still unclear how marketers can best communicate cost transparency. The present research offers a practical examination of how and when cost transparency is effective, specifically, by examining the moderating role of authentic and hubristic pride on the effectiveness of cost transparency. Across (...)
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    Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands.Felix Septianto, Yuri Seo & Amy Christine Errmann - 2021 - Journal of Business Ethics 169 (2):211-224.
    This study synthesizes research on evolutionary psychology, emotional appeals, and viral advertising in order to develop a novel perspective on how sustainable luxury brands can be effectively promoted on social media. The results of two experiments show that the emotional appeals of pride and gratitude increase consumer intentions to spread electronic word-of-mouth about sustainable luxury brands via two discrete mechanisms. Study 1 establishes that featuring the pride appeal increases eWOM intentions by heightening the luxury dimension of sustainable luxury brands, whereas (...)
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