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  1. Quintilian and the Pedagogy of Argument.Michael Mendelson - 2001 - Argumentation 15 (3):277-294.
    Originating in the Sophistic pedagogy of Protagoras and reflecting the sceptical practice of the New Academy, Quintilian's rhetorical pedagogy places a special emphasis on the juxtaposition of multiple, competing claims. This inherently dialogical approach to argumentation is referred to here as controversia and is on full display in Quintilian's own argumentative practice. More important to this paper, however, is the role of controversia as an organizing principle for Quintilian's rhetorical curriculum. In particular, Quintilian introduces the protocols of controversia through a (...)
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  • Philosophical Writing: Prefacing as professing.Rob McCormack - 2008 - Educational Philosophy and Theory 40 (7):832-855.
    If you do not wish to construe philosophical discourse as simply a discourse of cognition, a theoretical discourse; if you think it is also a practical, ethical discourse: how should you write? How should you frame the ethos, the authority of your discourse? This article reā€presents an extended preface I wrote and rewrote obsessively over a period of nearly two years in an effort to forge a voice and mode of address adequate to my sense of philosophical discourse as a (...)
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  • Philosophical writing : prefacing as professing.Rob McCormack - 2008 - In Michael A. Peters (ed.), Educational Philosophy and Theory. Wiley-Blackwell. pp. 832-855.
    If you do not wish to construe philosophical discourse as simply a discourse of cognition, a theoretical discourse; if you think it is also a practical, ethical discourse: how should you write? How should you frame the ethos, the authority of your discourse? This article re-presents an extended preface I wrote and rewrote obsessively over a period of nearly two years in an effort to forge a voice and mode of address adequate to my sense of philosophical discourse as a (...)
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  • Public Relations Ethics: Contrasting Models from the Rhetorics of Plato, Aristotle, and Isocrates.Charles Marsh - 2001 - Journal of Mass Media Ethics 16 (2-3):78-98.
    As a relatively young profession, public relations seeks a realistic ethics foundation. A continuing debate in public relations has pitted journalistic/objectivity ethics against the advocacy ethics that may be more appropriate in an adversarial society. As the journalistic/objectivity influence has waned, the debate has evolved, pitting the advocacy/adversarial foundation against the two-way symmetrical model of public relations, which seeks to build consensus and holds that an organization itself, not an opposing public, sometimes may need to change to build a productive (...)
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  • Form, Experience and the Centrality of Rhetoric to Pedagogy.Barry Brummett - 2014 - Studies in Philosophy and Education 34 (4):377-384.
    This essay notes a resurgence of interest in rhetorical studies on the appeal of form, grounded in the work of rhetorical theorist Kenneth Burke. The essay argues that form is not only a way to structure discourses, it is a way to structure experience. Form is foundational in creating perceptions and thus experiences. Form is also highly rhetorical, in that how we structure our world carries social and ideological implications. The essay thus argues that an understanding of form as foundational (...)
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