In this paper creativity is considered as a metaphysical question, with a mathematical ground on the notion of continuity. Of Peirce´s hand, and going be yond his claims, the author examines first the metaphysical grounds of creativity and then the aspects related with logic and semiotics.

From a personal reading of Peirce's work, especially his semiotics, the author has chosen some ideas that can be developed in the context of a Communication Theory. Particularly he proposes semiosis to be considered as social circulation of meaning. Discussion about object and feelings in the field of communication studies is also introduced. Finally, the connection of Peirce's theories with others that equally adopt the interpretative perspective, such as hermeneutics, deconstruction and discourse analysis, is pointed out.

Three lines of semiotic thought were developed by Greek culture: that of Medicine, that of the Arts of discourse (Logic, Dialectic and Rhetoric), and finally,that of Language, strictly speaking. Even though these three branches evolved in quite parallel terms, they only slightly influenced one another, which hindered the existence of a general Semiotics. However, this fact does not play down the reflection on Semiosis carried out by the Greeks.