ABSTRACTThe commentary is aimed at exploring the ethical dimension of Bigg Boss, one of the most commercially profitable reality shows on Indian television. While reflecting on the entertainment quotient of the show pulled in by way of controversies and abusive behaviour of the celebrity participants, it also delves into the aspects like depression, drug addiction, racism etc that is triggered during the show. The conclusion suggests profit but with more legally ethically and philanthropically active purpose.

The term value may be defined as a principle or ideal of intrinsic worth or desirability. Values and attitudes relate a property of an external object (intrinsic worth) with an internal process (feeling). People impute worth or value onto objects, principles or ideals. The values are preferences, criteria or choices of personal or group conduct. They are general principles that guide an individual's decisions. These principles have an inherent organization and a rational basis to impart worth to objects and other (...) individuals. As society and culture are not static, there can be many changes in a society in the course of a decade. Changes in societal values are usually gradual when viewed from a distance, and are at both individual and group levels. Individuals have values which they express both in terms of stated beliefs and actions. The present article is an attempt to understand the impact of profession, represented by teachers of higher education and medical doctors, and dietary habits, categorized as vegetarians and non–vegetarians, on the perception of existing values and expectation of ought to be values in the society. (shrink)