In this paper I made an attempt to discuss how the concept of alienation has been discussed in G.W.F. Hegel’s (1770–1831) social philosophy. In Hegel’s philosophy, alienation is part of the process of self-creativity and self-discovery. According to Hegel, initially our consciousness is alienated from itself. It cannot understand its own true nature. In order to realize its own true nature consciousness’s needs to develop absolute knowledge. The development of consciousness’s absolute knowledge is possible through the overcoming of self-alienation of (...) consciousness. Here, concept of alienation plays an important role in bringing consciousness to the shape of itself called absolute knowing. According to Hegel, consciousness cannot easily know itself with certainty. Consciousness has to develop its self-understanding to fully understand itself. In his discussion of the concept of alienation Hegel compares the dialectic of self-consciousness and consciousness which is not self-realised with the famous dialectic of the lord and the bondsman. It means while discussing the relation of lord and bondsman Hegel compares lord with independent consciousness and bondsman with dependent consciousness. This dialectic of lord and bondsman is sometimes referred to as the dialectic of the master and the slave relationship. In the productive system when everybody regards themselves to be producer and as a member of productive activity, when everybody participates in the large collaborative activity, then there exists no alienation in the society. But when people forget this identity then alienation arises in the society. Hegel thinks that when our consciousness reaches at the stage of itself called Absolute knowledge then it clearly comes to know that it is a differentiated spiritual unity of subjectivity and objectivity. Then it comes to know its own true nature and it overcomes its self-alienation. In the same way in society people overcome their self-alienation when everyone can think themselves to be a part of the whole community. In the present study, I shall deal with how Hegel has applied the concept of alienation in his social philosophy and how does he try to show that through overcoming his alienation a man gets united with the other or the whole community. (shrink)

The present study is an attempt to revisit how Feuerbach discusses the concept of alienation from religious point of view. According to Feuerbach, Religion and God do not exist beyond the human reach; rather they are the creation of human being. True religion is the relation of man with himself or with his own true nature. God according to Feuerbach is the manifested inward nature of man. But when man cannot understand that the religion and God are nothing but the (...) creation of human being, he becomes alienated from his actual nature. Worshiping external God is nothing but expression of human emotion. If God is regarded as something different from man, man becomes separated from his own true nature and ultimately he becomes alienated. In other words, if human essence is considered as truly belongs to God who exists beyond human reach, man becomes alienated from himself. Later on Marx regards this religious alienation as means of capitalists’ process of exploitation. In other words, with the help of religious alienation capitalists’ perpetuate their class exploitation. Thus, the present work will mainly focus on Feuerbach’s concept of religious alienation and how subsequently Marx has adopted and critically analyzed this concept of religious alienation in his philosophy. (shrink)

Package downsizing is a practice where the package content is reduced without changing the package or the price of the product. In a market that is defined by ‘hyper-competition,’ package downsizing is often practiced by marketers to effect an invisible price increase for their products. Although marketers may maintain that providing, the legally required, quantity indication on the package is adequate for customers to make logical and informed choices, research indicates that consumers often do not consult quantity indications on packages (...) but use alternative methods (e.g., visual impressions of the package size, total package price, or previous purchase experience) to judge product quantity and to calculate product value. As a subtle means, package downsizing therefore has the potential to mislead customers in the buying process due to an unfavorable balance of information within the dyad. This could give rise to serious moral and ethical consideration. In this paper, we examined various issues related to package downsizing, such as why sellers resort to this type of practice, consumer vulnerability to package downsizing, as well as the extent of protection offered to consumers by the existing laws and regulations with respect to product packaging. Finally, we examined the ethics of package downsizing using the existing legal, moral, and professional ethical standards as well as the principle of equivalence. Our analysis indicates that package downsizing, as it is practiced by the marketers and sellers today, is unethical as far as the consumers are concerned. (shrink)