Drawing from the works of George Herbert Mead, Kenneth Burke, and Mikhail Bakhtin, this work argues that everyday interactions are inescapably dramas, conducted through the use of dialogues in order to promote mutual understanding.

The work conceives individuals as being engaged in ongoing dramas in which they are both actors and spectators. It is a contribution to a social psychology that emphasizes a processual approach to the construction of the self and identity.

The rhetorical attitude -- Emotions and their moments -- Identity and emotions in dialogue -- The dialogic of madness: quantum theory, mirror neurons, and emotions -- Identity and the dialogic of reading, looking, and watching -- Revels and raptures.