Pilgrimage and tourism can be related to each other, especially religious tourism. It can be said that pilgrimage is considered an early form of religious tourism due to the fact that these two share similar aspects. The relationship of pilgrimage and tourism with the emphasis on the case of stūpa worship is illustrated in this paper. Stūpa worship is regarded to be an early form of both the pilgrimage and tourism of Tai. The ‘Tai’ in this context refers to those (...) who share Lanna cultural features such as Tai Lanna, Tai Lue, Tai Yai, Tai Khuen, and Laos. (shrink)