The use of gender in print media is poorly understood both at the level of the post-Soviet journalism studies and in the general context of social research. A similar situation is observed with regard to the study of the gender sphere of concepts, and at the postmodern stage of development of periodicals. Postmodern convergence of methodology and research objects of the humanities will make it necessary to study social and mass media phenomena from the point of view of linguistics, sociology (...) and journalism. This makes it relevant to study media issues of gender through links with language. The purpose of the work is to clarify the gender sphere of concepts in the study of Ukrainian periodicals for women and men. The article implements a combination of concrete-historical, structural-typological, system-functional methods. Descriptive and comparative methods, typology, modeling methods are used at different stages of work. The study used the method of content analysis to study the gender content of modern gender-labeled magazines. The article proves that the gender sphere of concepts is based on the basic gender macroconcepts “woman” and “man”. They are used in the periodicals under study in various proportions, depending on what roles are played by a woman or a man in society. It is from the balance, thoughtfulness, responsible selection of gender characteristics that are presented in gender-labeled periodicals that modern and future gender images are formed, the idea of ideal women and men, their needs, opportunities, responsibilities in the family, at work, and in general in all spheres of life. (shrink)

The changes that have affected all spheres of society have also affected the existing stereotypes of gender behaviour, so the issue of the place and role of men and women in society focuses on research on the aspirations, interests and preferences of both sexes. Gender issues are studied in an interdisciplinary aspect, so recently there have been many studies in which the subject of discussion concerns different fields of science - psychology, philosophy, linguistics, journalism, sociology, political science and many others. (...) To study the gender sphere of concept of contemporary periodicals for women and men, the following scientific methods are considered: descriptive method, analysis, content analysis, questionnaire, comparative method and induction. However, an attempt has been made to analyze different approaches to the study of concepts. There are many different definitions of the concept, which indicates the complexity and ambiguity of the “concept” meaning, but there is a limit to the scientific description and understanding of the concept. The gender sphere of concept is a system of interactions of maximum concepts of man and woman, as well as their derivatives, which are called gender and social roles in society performed by man and woman. Concepts, sphere of concept include gender features, which allow a gender approach to study the gender sphere of concept of contemporary periodicals for women and men. The study of the gender sphere of concept within the framework of contemporary gender-labelled publications allows to identify and correlate metagender and gender concepts that appear in society. (shrink)

The article attempts to analyze the concept of gender, study philosophical preconditions of its emergence and trace the main postmodern aspects of the gender category. It proves that gender research in the postmodern era is not identical to the theories of feminism. It deals with social life of both sexes, their behavior, roles, characteristics, common and different between them, the social relationships of the sexes, considering the world from the standpoint of both socio-gender groups. The article shows that an urgent (...) need for more purposeful development of independent women's research in the developing countries. Such research should holistically reflect and study the lives of women on the basis of the so-called women's rather than universalized man experience. The main idea of this scientific research was to emphasize that the world can be explored not only from a man perspective, but also from the standpoint of woman experience. The level of scientific study of the gender conceptual sphere is clarified, in particular, the gender concept is a multidimensional complex represented in the language, which has a certain ethnocultural specificity. The concept has an unstable structure, which is reflected in the model of the concept developed by us, in which we highlight the root and applications of the concept, the possible movement of features in the relevant semantic directions from and to the root. The unstable structure of the concept is also characteristic of its root: during historical development, the root may change, but the semantic meaning is not lost, but only replaced by synonyms or verbal innovations relevant to today. (shrink)

The article reveals the features of the contemporary periodicals conceptual sphere for women and men (based on examples from magazines of all-Ukrainian and regional purposes. The study made it possible to determine which interpretations of the concepts of "woman" and "man" can be found on the pages of modern gender-labeled periodicals, and thus analyze in detail the gender conceptual sphere through the prism of the specific characteristics of the concepts. The features of the use of gender concepts in modern periodicals (...) for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. In general, the analysis of the concept-maximums and concept-minimums of gender and their characteristics is carried out in the context of gender stereotypes that have been formed and function in the society, systematizing the actual presentations. (shrink)

The article addresses the problem of gender inequality in Ukrainian periodicals today. A detailed analysis of Ukrainian and foreign studies on the issue in question shows that women mostly deal with gender psychology. Besides, the article clarifies such concepts as “gender”, “gender psychology”, “gender equality”, “sexism”, and “feminism” and “gender inequality”. In 2021, a Swedish-Ukrainian project was signed that marks the campaign for overcoming inequality of rights between men and women. There is also the project initiated by the European Union. (...) Furthermore, emphasis is placed on linguistic sexism and gender inequality in the Ukrainian government, politics, jurisprudence, healthcare. Considerable attention is paid to the most common violations of rights of women psychologists. Another issue is gender inequality in the family and its possible consequences. Quite noteworthy are findings on gender roles in European countries, sexism, and, most importantly, the significance of gender equality. One can see that the main reasons behind gender inequality for women are the dominance of men and, interestingly, the Covid-19 pandemic outburst. The article proves that the media cover men more often than women. Finally, it indicates that men find it hard to struggle with “the male crisis”. (shrink)