The article attempts to analyze the concept of gender, study philosophical preconditions of its emergence and trace the main postmodern aspects of the gender category. It proves that gender research in the postmodern era is not identical to the theories of feminism. It deals with social life of both sexes, their behavior, roles, characteristics, common and different between them, the social relationships of the sexes, considering the world from the standpoint of both socio-gender groups. The article shows that an urgent (...) need for more purposeful development of independent women's research in the developing countries. Such research should holistically reflect and study the lives of women on the basis of the so-called women's rather than universalized man experience. The main idea of this scientific research was to emphasize that the world can be explored not only from a man perspective, but also from the standpoint of woman experience. The level of scientific study of the gender conceptual sphere is clarified, in particular, the gender concept is a multidimensional complex represented in the language, which has a certain ethnocultural specificity. The concept has an unstable structure, which is reflected in the model of the concept developed by us, in which we highlight the root and applications of the concept, the possible movement of features in the relevant semantic directions from and to the root. The unstable structure of the concept is also characteristic of its root: during historical development, the root may change, but the semantic meaning is not lost, but only replaced by synonyms or verbal innovations relevant to today. (shrink)

The article reveals the features of the contemporary periodicals conceptual sphere for women and men (based on examples from magazines of all-Ukrainian and regional purposes. The study made it possible to determine which interpretations of the concepts of "woman" and "man" can be found on the pages of modern gender-labeled periodicals, and thus analyze in detail the gender conceptual sphere through the prism of the specific characteristics of the concepts. The features of the use of gender concepts in modern periodicals (...) for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. In general, the analysis of the concept-maximums and concept-minimums of gender and their characteristics is carried out in the context of gender stereotypes that have been formed and function in the society, systematizing the actual presentations. (shrink)