The professional profile of a performer does not only consist of mere music playing, but calls into question a number of variables of private and public, musical and extra-musical articulation. Performers have their own personality and inclinations; they are exposed to different forms of education and influences; they develop certain technical and stylistic abilities; they find certain repertoires more suitable than others; they confront themselves with composers and their requests/indications; they have to take into account social demands to given repertoires; (...) they also, intentionally or not, develop a public persona; finally, and particularly nowadays, they create a number of media interfaces that allow the public to access all the previously-listed features. The present article focuses on new media communication, particularly “official websites”, as one of such media interfaces (and one of the most important ones, in present-day society): the various semiotic strategies of visual, linguistic and audiovisual representation of this medium will be applied to the case of the Lithuanian pianist Andrius Žlabys. (shrink)