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    Resonance Tropes in Corporate Philanthropy Discourse.Crawford Spence & Ian Thomson - 2009 - Business Ethics, the Environment and Responsibility 18 (4):372-388.
    This paper explores corporate charitable giving disclosures in order to question the extent to which corporations can claim that their philanthropy activities are charitable at all. Exploration of these issues is carried out by means of a tropological analysis that focuses on the different linguistic tropes within the philanthropy disclosures of 52 companies, namely metaphor and synecdoche. The results reveal a number of complex and contradictory things. Primarily, the master metaphor of 'altruism' projected by the corporate disclosures is ideologically at (...)
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    Resonance Tropes in Corporate Philanthropy Discourse.Crawford Spence & Ian Thomson - 2009 - Business Ethics: A European Review 18 (4):372-388.
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