RESUMO Este artigo investiga a presença do heterodiscurso em narrativas da tradição oral. Para tanto, a fundamentação teórica baseia-se na perspectiva bakhtiniana, que compreende o discurso, nas narrativas literárias, como marcado pela heterodiscursividade, evidenciando uma diversidade de vozes sociais que sinalizam modos de compreensão e pontos de vista sobre o mundo. A análise do corpus, composto por duas narrativas da tradição oral, aponta, portanto, que as vozes do narrador, dos contadores tradicionais de histórias e das personagens aparecem em constante dialogicidade (...) com as vozes sociais, orientadas por axiologias, posições e centros valorativos de ordem social, cultural e histórica. O estudo constatou, assim, formas de refletir e de refratar os acontecimentos da existência, quadros morais que os pautam e as compreensões dos modos de ser e de agir em situações concretas da vida em sociedade, em consonância com os pressupostos dialógicos da pesquisa. (shrink)

Increasing pharmaceutical industry presence in health care research and practice has evoked critical social, political, economic, and ethical questions and concern among health care providers, ethicists, economists, and the general citizenry. The case example presented of the ‘marketization’ of nursing practice not only reveals the magnitude of the purview of the pharmaceutical industry, it demonstrates how that industry imparts effect upon the organization of nursing work, an area of health care professional practice where the ethical polemic of pharmaceutical industry involvement (...) and influence has been largely ignored, and the profession of nursing conspicuously silent. Drawing on a Foucauldian dispositive analysis that troubled the complex apparatus responsible for the production of knowledge and action in the neurology subspecialty of multiple sclerosis (MS), the case discloses how the pharmaceutical industry has created compliance and adherence as clinical imperatives in the practice of MS nursing. The case makes explicit the conscious transformative self‐action undertaken by MS nurses as a result of their subjectivation (marketization) and demonstrates how MS nurses have become pawns in pharmaceutical industry strategic games of power, truth, identity, and wealth creation by turning their clinical practice settings into heterodiscursive spaces of surveillance and persuasion. MS nurses have become instruments of the pharmaceutical industry, and their clinical practices ordered, organized, limited, constrained, and marketized as a result. (shrink)

ABSTRACT This article investigates the presence of heterodiscourse in narratives of oral tradition. Therefore, the theoretical foundation is based on the Bakhtinian perspective, which understands the discourse, in the literary narratives, as marked by heterodiscursivity, evidencing a diversity of social voices that signal ways of understanding and points of view about the world. The analysis of the corpus, composed of two narratives from the oral tradition, points out, therefore, that the voices of the narrator, of the traditional storytellers and (...) of the characters appear in constant dialogicity with the social voices, guided by axiologies, positions and evaluative centers of social, cultural and historical order. The study thus found ways of reflecting and refracting the events of existence, moral frameworks that guide them and the understanding of ways of being and acting in concrete situations of life in society, in line with the dialogic assumptions of the research. (shrink)