The three main Chinese teachings can all be used to develop a framework for corporate governance in China. Recently, the Confucian classic the Dizi gui has emerged as a matter of academic and social interest in Mainland China. Some entrepreneurs have decided to revert to the moral rules set out in this book to decide on complex moral dilemma. Our research aims to explore an actual case in which a business leader from Beijing succeeded in transforming his moral aspiration into (...) a viable business model. Willing to break out from a deteriorated business environment in which he was competing, he used the Dizi gui to develop a set of moral principles, out of which he articulated his decision-making strategy. (shrink)