Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 213 Seiten: 165-175.

According to Peirce, iconic interpretation is an associative inference on the basis of similarity. In that sense, nearly all Chinese characters are icons. The more obvious support for this claim comes from the pictorial nature of Chinese characters, which are either ‘pictographic’ or ‘indicative’. A better adjective for both is ‘ideographic’ because they share the same interpretive movement from ‘graphs’ to ‘ideas’ that are similar. There is another direction in which a graph can be turned into an icon. Apart from (...) the semantic connection to the referent, a graph is also related through convention to a particular sequence of sounds which constitute its pronunciation. This has resulted in characters that are ‘picto-phonetic’ in nature. (shrink)

Giambattista Vico first published his masterpiece The New Science in 1725, but it did not receive much attention from the academic world until the middle of the twentieth century. The last fifty years of academic research have witnessed a so-called “linguistic” and “cultural” turn which has revived our interest in this great Italian thinker. Looking at the Vichian scholarship of the recent past, it seems that Vico’s theory of poetic wisdom has gained a great deal of recognition and deservedly so, (...) but his concept of sensus communis is yet to be fully appreciated. The present article thus tries to discuss the constructive and imaginative function of language and culture not just through the notion of poetic logic but also in relation to that of common sense, which hopefully can shed some light on the perennial debate over the criterion of truth and aesthetic judgement. (shrink)

Ferdinand de Saussure and Charles Sanders Peirce are two founding fathers of modern semiotics but, up until fairly recently, their theories have fared differentlyon the mainland of China, with the former canonized in university textbooks and the latter banished from academic discussion for political reasons. What this article tries to show is that, thanks to its picto-phonetic origin, the Chinese language lends itself particularly well to theorization from the Peircean perspective, hence the importance of embracing his trichotomous approach to language (...) and other types of signs. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 218 Seiten: 137-144.

This article explores from a semiotic perspective the structural features of the ‘poetic logic’ that lies behind metonymy and metaphor. More specifi-cally, it treats metonymy and metaphor not as ‘abnormal’ uses of language but as the results of the same indexical and iconic ways of thinking that we see elsewhere in our lives. The paper also brings to bear on the topic of metaphor some important insights from the late Chinese scholar Qian Zhong-shu, whose ‘two handles and several sides’ theory (...) of metaphor seems to complement contemporary Western ‘metaphorology’ very well. (shrink)