Conclusions As my paper draws to a close, it may seem quite clear that by posing such questions about the organisation of work and labour, one opens up more problems than are actually solved. There is one question in particular that has to be answered. I shall ask that question rhetorically: Can there be a world in which group activities are not started up?

Freud puts the verse of Virgil as an epigraph to his book on the interpretation of dreams. It is the exclamation of Juno who, after having tried in every way to defeat Aeneas, witnesses his landing on the coast of Lazio and the birth of Rome. She cannot give a reason for her defeat and then:_she sought the earth: and summoned Allecto, the grief-bringer, from the house of the Fatal Furies, from the infernal shadows: in whose mind are sad wars, (...) angers and deceits, and guilty crimes (VII, 323–325)_(The Italian version of the Aeneid by Vittorio Sermonti, Rizzoli, 2007). In the transforming world of cyber space, we ask whether we can bring into interplay our conscious and unconscious parts to dream and interpret the world of digital sociality and of seemingly total knowledge. We further ask whether we can build upon our deeply rooted mechanisms of resistance and rebellion to cultivate the growth of social and individual awareness of the danger of social fragmentation arising from the utopian fantasies of individualism and mobility, and thus confront the dilemmas of surveillance capitalism and autocratic automaton. (shrink)

The dream of the perpetual motion charms us since millennia, the desire of machines substituting men was present already in the imperial China and the classical Rome; the medieval alchemists tried to build automata, automata showed up in the Renaissance princes’ plays. In the Aladdin fable, the sorcerer satisfies on the instant all wishes of the lamp’s owner. In other words, the fiction of omnipotence accompanies humanity from the very beginning. Is God omnipotent? So, why not humanity? Building automatic factories, (...) digital modelling of human work, both makes realistic what looked utopian. It can perhaps be achieved an unmanned production mode, and where machines can produce whatever we can desire, endlessly. Are numbers not from zero to infinity? There is, nonetheless, an obstacle. Human desires are subjective; therefore, from the standpoint of the producers, of the automatic factory’s owner, there is a very difficult problem to go through. How to manage human desires? How to transform the desire itself in an automatic factor of the production? Digital modelling of human work is not enough; the human itself must be modelled. The full control of him/her must be achieved. It means understanding a priori each of his/her desire. It means leading him/her step by step all their lives long. It means, shortly, to transform him/her into automata. The nightmare of a bees’ or ants’ society, the nightmare of losing his/her free will comes closer and looks menacing. It looks like the black clouds of a threatening thunderstorm. (shrink)

The paper connects two of the concerns of this special issue: the way to transcend the ‘bipolar tendency’ of the market culture and to ‘deal with the swings between prophesies of doom that serve only to paralyse us further, and the unbridled consumerism that makes things worse’, and how to remain human when being mediated by technology in contrast to how we are in the presence of others. Our contribution is based on an extensive conception of human beings (HBs). HBs (...) cannot be considered only as cognitive subjects but also in their anthropological integrity. What we mean by this that they think and feel, they share concepts and emotions, they plan and desire. It implies that any attempt at reducing this complexity is a way to diminish human beings and their capabilities. HBs need meaningful course of actions to manage complexity and to tackle alternatives. Meanings come from purposeful activities, and people’s purposes are based not only on utilitarian or rational enquiries but also on what they consider right and good, according to their vision of the world. This is also the key to overcome the ‘bipolar tendency’. (shrink)