This study examines how subtitlers in underground subtitle groups in China perform skills and display competence in applying the rules around which annotations are built. I argue that by annotating, the act of creating notes, representing information not linguistically coded in the original US TV programs, subtitlers engage in a performative act in concert. Annotations reveal not only subtitlers’ stances toward the contents being translated, but also their meta­thinking on these contents. The analysis shows that two contradictory forces provide the (...) impetus for annotations. On the one hand, the desire for objectivity refers to subtitlers’ attempts to represent a professional and organized account of how Chinese subtitles are produced in the process of explicating knowledge. On the other hand, the desire for authenticity is implicit in the subtitlers’ narrative of what they actually experience when translating US TV programs. (shrink)

Female customers are an important market for fitness centers. This study aims to examine successful fitness training health models used by female fitness clubs. A case study approach and the interview method were used to collect data regarding the marketing strategies of female fitness clubs. Purposive sampling was employed to select executives working at the headquarters of a female-only gym, and semi-structured interviews were conducted to provide a context for fitness behaviors and to discuss the business’ marketing mix. Six managers (...) at Curves across six different positions were interviewed. This study found that Curves’ most significant difference compared to other private fitness clubs is that it makes women feel comfortable. Through charitable activities combined with promotions, women feel as if the gym empathizes with them. This study is unique in that it is one of the first studies to explore the business model of the female fitness club. In particular, this research suggests that sports organizations should focus their services strategies on female exercise demands. The findings of this study will support the development of marketing strategies to promote the growth of women’s health as a priority within the fitness industry. (shrink)