1. Consumer Support for Corporate Social Responsibility : The Role of Religion and Values.Bala Ramasamy, Matthew C. H. Yeung & Alan K. M. Au - 2010 - Journal of Business Ethics 91 (S1):61-72.
    Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the influence of religiosity and values on corporate social responsibility (CSR) support among consumers in Hong Kong and Singapore. Primary data collected among consumers in these cities point to a significant direct relationship between religiosity and CSR support. In (...)
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  2. Chinese Consumers’ Perception of Corporate Social Responsibility.Bala Ramasamy & Mathew Yeung - 2009 - Journal of Business Ethics 88 (S1):119-132.
    The findings of this article increase our understanding of corporate social responsibility from the consumers' perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll's pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on (...)
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    Ethical ideologies among senior managers in China.Bala Ramasamy & Matthew C. H. Yeung - 2013 - Asian Journal of Business Ethics 2 (2):129-145.
    The ethical judgment of Chinese business leaders has become increasingly important particularly due to the important role that China plays in the global economy. Previous studies tend to categorize Chinese managers as more relativist and thus more lenient in their ethical judgments. In this study we survey 256 senior managers from mainland China and find that they are in fact less relativist and more idealist than the global average. A significant portion of them are absolutists which imply that these managers (...)
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