Abstract

The very beginning of David Lynch's The Straight Story, the words that introduce the credits, "Walt Disney Presents - A David Lynch Film," provides what is perhaps the best resume of the ethical paradox that marks the end of century: the overlapping of the transgression with the norm. Walt Disney, the brand of the conservative family values, takes under its umbrella David Lynch, the author who epitomizes transgression, bringing to the light the obscene underworld of perverted sex and violence that lurks beneath the respectable surface of our lives. Today, more and more, the cultural-economic apparatus itself, in order to reproduce itself in the market competition conditions, has not only to tolerate, but directly to incite stronger and stronger shocking effects and products. Suffice it to recall recent trends in visual arts: gone are the days when we had simple statues or enframed paintings - what we get now are expositions of frames themselves without paintings, expositions of dead cows and their excrements, videos of the inside of the human body, inclusion of smell into the exposition, etc.etc. Here, again, as in the domain of sexuality, perversion is no longer subversive: the shocking excesses are part of the system itself, the system feeds on them in order to reproduce itself. Perhaps, this is one of the possible definitions of postmodern art as opposed to modernist art: in postmodernism, the transgressive excess loses its shocking value and is fully integrated into the established artistic market.