Abstract

The article talks about process of becoming a political leader by the use of electoral technologies, including political advertising. The experience of American specialists in the field of advertising indicates the possibility of effective application methods. These methods have been successfully used in commercial advertising in the US the first half of the twentieth century. They shows the effectiveness of proven methods of commerce. Of particular relevance becomes the question of electoral technologies in the context of elections in Ukraine. Political leaders simultaneously no support among the population. The fact that they are the message addressed voters often do not converge with the needs of the latter. The experience of almost every election campaign speaks only about the external aspects of electoral technologies. It’s too little and too primitive to obtain the vote for political candidates or specific political force. Of particular relevance becomes the question of electoral technologies in the context of elections. Political leaders simultaneously no support among the population. The fact that they are the message addressed voters often do not converge with the needs of the latter. The experience of almost every election campaign speaks only about the external aspects of electoral technologies. It’s too little and too primitive to obtain the vote for political candidates or specific political force. The article analyzed the practice of election campaigns and the use of voting technology experts in the field of advertising during the first half of the twentieth century the United States. Considered proven techniques that worked in his time.