Abstract

Cross­cultural communication relates to particular phenomenon in two or more cultures and has an additional value for communicative competence comparison of different cultures representatives. The realization of communicative competence capacity is culturally conditioned, in addition, it also caused by unique individual experience of person. Intercultural communication became one of the most urgent issues of humanity in modern society. Study of intercultural communication becomes increasingly important in recent years due to globalization. Features of intercultural communication are studied within the sciences such as philosophy, linguistics, cultural studies, psychology, sociology, anthropology, ethnology, cybernetics, and an interdisciplinary process. Intercultural communication as a social phenomenon was called to the practical needs of the postwar world, reinforced by ideological interest, which of the early twentieth century was formed in academia and in the public mind for the different cultures and languages. The study of intercultural communication is a result of rapid economic development of many countries and regions, revolutionary changes in technology associated with this globalization of economic activity. On the level of historical evolutionary approach to the development of complex systems tolerance phenomenon could not be reduced to everyday perspective of tolerance. Tolerance is works as cultural norm and as a civilization principle. A key feature of tolerance as long as multiculturalism is support of complex systems diversity. Tolerance also provides a right of each individual to be a different personality. The concept of tolerance is understood as a norm that provides a balance opposing sides and the possibility of dialogue of various world views, religions and cultures. Initial thesis that each person is a unique individual and unlike the others, is characterized by different manifestations of their own individuality, is the basis for the establishment of tolerance as a positive and respectful attitude. Together outlined elements of culture form the cross­cultural communication, its main feature is the ability to see common in cultures of countries, as well as the period in which there is confusion or conflict of cultures, there are contradictions between their representatives. Cross­cultural competence is defined as the integral quality of the individual, which includes knowledge about the features of other cultures, ability to interpret cultural information, experience of communicative activity. Within that perspective cross­cultural communication could be defined as a set of analytical and strategic skills that increase interpretive field during intercultural communication.