Abstract

One of the grounds on which profit maximization has been morally condemned is the claim that businessmen are led by the logic of profit maximization to prioritize profit above all other values, including human life. Thus, while business critics claim that they object to profit maximization, what, at least some of them, in fact object to is profit prioritization. Drawing upon Ayn Rand's distinction between the intrinsic and objective theories of value, this article unpackages profit maximization and profit prioritization, arguing that businessmen can maximize profit without having to prioritize profit above all other values.