When MR = MC: Ethical efficiencies in valuing and pricing [Book Review]

Journal of Business Ethics 18 (2):201 - 211 (1999)
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Abstract

How do we determine value? What are the ethical implications of valuing goods and services with respect to economic profit maximization? To answer those questions, Primeaux and Stieber move their discussion of the ethical principles inherent to economic profit maximization from production to distribution, from internal costs to external pricing and consumer demand.

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