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Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations
Journal of Media Ethics 36 (3):154-169 (2021)
Abstract
Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterargu...My notes
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References found in this work
Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies.Erin Schauster & Marlene Neill - 2017 - Journal of Media Ethics 32 (1):45-60.
Native Advertising: Is Deception an Asset or a Liability?Jiyoon Han, Minette Drumwright & Wongun Goo - 2018 - Journal of Media Ethics 33 (3):102-119.
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