Journal of Business Ethics 170 (4):697-719 (2021)

Peter Seele
Heinrich Heine University Düsseldorf (PhD)
Firms increasingly deploy algorithmic pricing approaches to determine what to charge for their goods and services. Algorithmic pricing can discriminate prices both dynamically over time and personally depending on individual consumer information. Although legal, the ethicality of such approaches needs to be examined as often they trigger moral concerns and sometimes outrage. In this research paper, we provide an overview and discussion of the ethical challenges germane to algorithmic pricing. As a basis for our discussion, we perform a systematic interpretative review of 315 related articles on dynamic and personalized pricing as well as pricing algorithms in general. We then use this review to define the term algorithmic pricing and map its key elements at the micro-, meso-, and macro levels from a business and marketing ethics perspective. Thus, we can identify morally ambivalent topics that call for deeper exploration by future research.
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DOI 10.1007/s10551-019-04371-w
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References found in this work BETA

Ethical Implications and Accountability of Algorithms.Kirsten Martin - 2018 - Journal of Business Ethics 160 (4):835-850.

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Citations of this work BETA

Why Online Personalized Pricing is Unfair.Jeffrey Moriarty - 2021 - Ethics and Information Technology 23 (3):495-503.

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