Abstract

The article is devoted to the value of the concept of «image» in his relationship with the concepts of «symbol», «plant», «social stereotype» and others. concepts of sociology, social and political psychology. Image of scientific literature mainly seen in dvoaspektnomu dimension, namely as spontaneous generated image of any object and the result of conscious purposeful design, appropriate activities that allow, given appropriate expectations, create one­sided, exaggerated, accented at the level of imagination perception. Recently, through the media and through opinion leaders to be spread through various channels of social communication. The symbol takes on the image of the instrumental function, while the image can serve as a reflection of a large set of symbols with uniform values for different social groups. Image of scientific literature mainly seen in dimension, namely as spontaneous generated image of any object and the result of conscious purposeful design, appropriate activities that allow, given appropriate expectations, create one­sided, exaggerated, accented at the level of imagination perception. Recently, through the media and through opinion leaders to be spread through various channels of social communication. However, the symbols for fashion design to be stereotyped as mass consciousness tends to simplification of any perсeptual constructs. That is why the image of the state should be formed homogeneous set of stereotyped characters, which regularly operate in mass communication helps to perpetuate them in the settings large social groups.