Abstract

The paper begins from the idea that an image is being shaped in the communication process and depends for this shaping on social interaction. The unhistorical elements of the image (archetype, myths and symbols), together with the historical ones (representation and stereotype), are transmitted through communication processes that depend of the ways that individuals and groups relate. Considering this, the paper argues that we may discuss a certain historicity of myths and symbols if we approach a communication point of view, as they are forms of interpreting and decoding reality.