Abstract

The authors propose that the third philosophical movement is not an ordinary thought for (re)thinking innovation. Originating from the origins of philosophy more than 2,500 years ago, spiritual exercises are much more often called upon to think about lifestyle than the development of new products or services. All ancient philosophy is a spiritual exercise, an expression that refers to any practice intended to transform, in oneself or in others, the way of living, of seeing things. This notion of spiritual exercise was developed in the different schools of antiquity, mainly among the Stoics, but also among the Epicureans and Cynics. Focusing on the innovator is fundamental, and today's cannot be tomorrow's for the many reasons. No one other than the innovator can imagine, build and develop the world of tomorrow. It is therefore essential that the latter adopt a philosophical way of life based on spiritual exercises.