Abstract

Recent studies on non-dominant or minority groups have begun to look at how their members reconstruct resistance, sculpt a positive identity for themselves and engage in solidarity formation for group empowerment. The present study contributes to this growing scholarship by examining the Black Lives Matter (BLM) movement’s use of Twitter to promote an emancipatory agenda for Black communities/people. Based on the tweets produced by the BLM movement, I analyze various discursive mechanisms utilized by the movement to resist institutional oppression and systemic racism with vehemence, while advocating freedom, liberation and justice for Black people. Three discursive strategies were identified: (1) critiquing oppressive institutions and systemic racism, (2) denouncing white supremacy and redefining demeaning racial narratives and (3) calling out racist attitudes and commending people who oppose such behavior. Through these strategies, the BLM movement amplifies the voice(s) of Black people and moves issues concerning their development, progress and welfare from the margins to the center. The paper illustrates the agentive power of discourse to stimulate action towards social change.