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Marc Cheong
University of Melbourne
  1. Technological Seduction and Self-Radicalization.Mark Alfano, Joseph Adam Carter & Marc Cheong - 2018 - Journal of the American Philosophical Association (3):298-322.
    Many scholars agree that the Internet plays a pivotal role in self-radicalization, which can lead to behaviours ranging from lone-wolf terrorism to participation in white nationalist rallies to mundane bigotry and voting for extremist candidates. However, the mechanisms by which the Internet facilitates self-radicalization are disputed; some fault the individuals who end up self-radicalized, while others lay the blame on the technology itself. In this paper, we explore the role played by technological design decisions in online self-radicalization in its myriad (...)
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  2. The Affiliative Use of Emoji and Hashtags in the Black Lives Matter Movement.Mark Alfano, Ritsaart Reimann, Ignacio Quintana, Marc Cheong & Colin Klein - manuscript
    Protests and counter-protests seek to draw and direct attention and concern with confronting images and slogans. In recent years, as protests and counter-protests have partially migrated to the digital space, such images and slogans have also gone online. Two main ways in which these images and slogans are translated to the online space is through the use of emoji and hashtags. Despite sustained academic interest in online protests, hashtag activism and the use of emoji across social media platforms, little is (...)
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  3. To Honor Our Heroes: Analysis of the Obituaries of Australians Killed in Action in WWI and WWII.Marc Cheong & Mark Alfano - 2021 - 2020 25th International Conference on Pattern Recognition (ICPR).
    Obituaries represent a prominent way of expressing the human universal of grief. According to philosophers, obituaries are a ritualized way of evaluating both individuals who have passed away and the communities that helped to shape them. The basic idea is that you can tell what it takes to count as a good person of a particular type in a particular community by seeing how persons of that type are described and celebrated in their obituaries. Obituaries of those killed in conflict, (...)
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  4. Asymmetry in Online Social Networks.Marc Cheong - manuscript
    Varying degrees of symmetry can exist in a social network's connections. Some early online social networks (OSNs) were predicated on symmetrical connections, such as Facebook 'friendships' where both actors in a 'friendship' have an equal and reciprocal connection. Newer platforms -- Twitter, Instagram, and Facebook's 'Pages' inclusive -- are counterexamples of this, where 'following' another actor (friend, celebrity, business) does not guarantee a reciprocal exchange from the other. -/- This paper argues that the basic asymmetric connections in an OSN leads (...)
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  5. Experimental Investigations of #Authenticity Online.Marc Cheong - manuscript
    The concept of 'authenticity' is highly valued on social media sites (SMSes), despite its ambiguous nature and definition. One interpretation of 'authenticity' by media scholars is a human's congruence with online portrayals of themselves (e.g. posting spontaneous photographs from their lives, or using real biodata online). For marketers and 'influencers', these patterns of behaviour can achieve certain gains: sales for a business, or success of a campaign. For existentialist philosophers, using 'authenticity' as a means to an end is against its (...)
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  6.  35
    Guest Editors' Introduction: Examining Moral Emotions in Nietzsche with the Semantic Web Exploration Tool: Nietzsche.Mark Alfano & Marc Cheong - 2019 - Journal of Nietzsche Studies 50 (1):1-10.
    Five years ago, the Journal of Nietzsche Studies published a special issue on Nietzsche and the affects. In it, Aurelia Armstrong wrote generically about the passions, Michael Ure discussed Schadenfreude, Joanne Faulkner addressed disgust, and Joseph Kuzma focused on eroticism.1 In subsequent issues, authors have discussed love,2 emotion in general,3 resentment,4 compassion,5 honor and empathy,6 and affect in general.7 This special section on emotions and reactive attitudes is a chance to take stock of the progress we have made as a (...)
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