Abstract

In recent years, there has been a shift in many business areas from profit-oriented management to the integration of the triple bottom line of economic, social and environmental performance as outlined in the approach for sustainable development schemes (Longoni & Cagliano, 2018; Yuan et al., 2018). Moreover, digital key competences have become a crosscutting need in business, civil society, politics, science and education (García-Pérez et al., 2021; Stifterverband für die Deutsche Wissenschaft e.V., 2018). The COVID-19 pandemic has stressed this necessity (Stifterverband für die Deutsche Wissenschaft e.V., 2021). In this chapter a best practice example of matching sustainability and digitisation in training and teaching shall be given. The chapter presents the study program in detail and shows its connection to other programs of Heilbronn University; for example, the master program “M.A. Digital Business Psychology” (diBsy). Furthermore, it shows other supporting activities in sustainability and digitisation of Heilbronn University.