Abstract

Digital transformation is inexorably changing the way companies do business. Spurred by the ongoing ability to digitize analog/physical objects, digitalization alone does not explain the digital transformation revolution sweeping through society. Low-cost computers, high-speed data networks, cloud-based storage, and the near ubiquity of mobile and smart phones have become integral parts of the ecosystem that supports this digital transformation. Alongside these developments is the increased application of artificial intelligence (AI), made possible by many of these same forces. This chapter looks specifically at the application of AI in marketing and the implications that AI has for marketing educators. To date, marketing educators have focused on the technical applications of AI to marketing practice. But because AI raises important ethical and responsibility issues for marketing managers and marketing educators alike, the chapter will frame its discussion around Responsible Management Education (RME), an analysis heretofore under discussed.