Abstract

Fundamental social changes in any society are impossible without the formation of a high level of social activity of the individual in particular and society as a whole. In the context of this important role plays the study of the correlation of will and need as an important precondition of social activity. Actually, it is the will as a creative impulse to action not only the basis of awareness of needs, but also the ascending position of the daily choice of man. On the basis of awareness and focus on the choice of the direction of activity in the individual and public consciousness formed a holistic image of the purpose of the practical transformation of the world of nature and the world of culture. In the act of will, the subject legitimizes and authorizes the subjective desire, which is constituted in this process as objectively directed meta activity.